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Things to consider when selecting the best online video editor
While you may not be able travel far to take your vacations, that doesn’t mean that you shouldn’t use your PTO days. You need to make time for yourself, especially with the longer work day and the merging of work and personal life. It’s important to take time off from work and get out of the office. This will help you avoid burnout and improve your health.
Taking time off can mean that someone else will be able to work for you or cover your absence. Digital marketers have a lot of responsibility when it comes to video and there is great pressure to create engaging content. Video must grab attention and fuel engagement. It should also drive message retention better that any other medium. The conversation about video has changed as a result of the increasing demand for digital video content. It is no longer about ‘why’ you create video. It is more about ‘how’ to make video.
Video creation is traditionally quite complex. Making great videos is not always the easiest or most cost-effective option.
Today’s digital landscape is filled with affordable and easy-to-use online editors that allow even novice users to create engaging videos. It can be hard to find the right solution when the landscape is so chaotic.
These are the key characteristics to consider when selecting the right online video editor:
Is it easily accessible?
Although it seems obvious, this is often overlooked. You should ensure that you have access to your online video creation tool at all times. Instead of downloading heavyweight software to one computer, consider using online or cloud-based video creation tools. Cloud-based and online tools let you create amazing things while allowing you to move around.
Are you a team-friendly person?
Cloud-based and online tools are easy to use, but also make it easier for team collaboration. You can collaborate with your teammates around the world by using the best online video editor or creation tools. When choosing a platform, make sure you ask about the user seats. If you intend to involve your entire team in video creation, you will need to ensure that there are enough accounts to accommodate them all. To reduce confusion and streamline your workflows, you’ll want to ensure that the platform has a well-organized and tagged structure for all assets your team uploads.
Is it simple to use?
Video creators often get too caught up in the desire to have a lot of bells and whistles. While customization capabilities are important, so is the user experience. Your video creation tool may not have the right features if it feels disjointed and complicated.
Instead of prioritizing one tool over another, choose a tool that provides both customization and ease-of use. Online video editors are able to produce professional-looking videos that match their brand. They also make it easy and quick.
Are media considered part of the package?
Video creators may have access to their own media library that they can use to create their content. Many video creators need to have access to media licenses, or contract third-party producers to create great content.
You can choose an online video editor that has media assets preloaded. Fortunately, many do. Make sure you choose the best media for your needs. Editors will need access to editorial content while marketers might rely on stock footage of higher quality.
Depending on your requirements, you should ensure that they offer media in both still and video formats. If you plan to upload your media yourself, make sure you ask about the storage space available and any file size restrictions. PetFirst Insurance’s video shows how a stock media library can help you tell your story in an engaging way.
How much automation is there in the platform’s “behind the scenes”?
You will need to edit your videos manually to make sure they meet your standards. However, automation is a great option. Video editing and creation are easy.
Predictive styling (i.e. Predicting the style of each scene using edits to other scenes, text-to-video workflow (building your storyboard from the text of the story), and one-click conversion to various formats (details below!). Automation will make your creation easier and save you time.
Are videos possible in multiple formats?
Video was traditionally created in landscape (16:9) format. Video is everywhere today. Therefore, videos must be made to fit the function and form of the environment where they will be distributed.
Make sure your videos translate well in any environment. Check that your platform supports video creation in all three standard formats: landscape, square, or vertical. You’ll get more out of your video content that way. It’s a bonus if the platform allows you to convert a single click to another format. This will save you the hassle of creating the same video every time you need it.
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