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How to improve your marketing strategy and increase sales
Saving money is a top reason customers purchase something. Discount coupons are an integral part of ecommerce success. Research shows that customers spend 25% less money using coupons than they do without them. A popular TV program follows customers as they purchase hundreds of products using coupons.
Because they encourage customers to act, coupons are valuable for ecommerce. 48% of customers purchase sooner if they have a coupon. 37% customers spend more when they have coupons.
It doesn’t take long for people to go through weekly flyers, find coupons and organize them. You can reach customers online, via email, text and social media, with the right coupon marketing strategy
Digital coupons are becoming more popular among e-commerce sellers. It’s important to explore new ways to share coupons. It’s more strategic to share discounts with your customers than repeatedly posting the same coupons. To maximize customer exposure and follow-through, relevance, timeliness and perceived value are important.
Get Discounts on Lead Forms
Lead magnets can be used to draw new leads, just like their name implies. Flexible lead magnets allow you to offer different incentives depending on the business type and customer preferences. In exchange for their email address, subscribers may receive an eBook, a checklist or a resource guide.
Discount offers are one of the most sought-after types of lead magnets. Subscribers have the opportunity to save a percentage (or a dollar) on future purchases.
After customers leave, lead magnets appear automatically on your site.
- Take some time to browse your shop
- Scroll down to see the list.
- Move to close the page – the idea is to encourage people to stay longer on the site by giving an incentive
Lead magnets are especially useful if your goal is to increase your email list. 76% customers will share their email address to receive a special offer. 76%
Customers are constantly looking for new deals and coupons to keep them coming back. Your offers should be relevant to your audience. Once you have new email addresses, this will allow you to nurture your leads and offer exclusive deals that the public does not have access.
Take advantage of limited-time offers
A limited-time discount is a discount that customers can access for a specific time. You can limit access to the discount for a set amount of time, such as a few hours or several days. By limiting access, you want to encourage customers to act quickly rather than wait. These offers are attractive to millennials, according to studies.
These limited-time offers are often offered during product launches and special times of year like the holidays. This strategy works well for customers in the consideration phase of their customer journey. They have done their research and narrowed down the options. They will see your offer when they arrive at your site.
Do some research on the offers available at other retailers to make sure your offer stands out. Find a way to take it one step further. If they offer 10% off their first order, you can also add free shipping.
To keep your subscribers informed about limited-time offers, email marketing is a great way to do this. To remind your customers that there is a deadline they must act, include a countdown clock in your emails.
Identify the Types of Deals You Want to Offer
Because they work, discount options such as dollar and percentage discounts are very popular. These discount options don’t have to be the only ones you choose. Your ability to afford the discount depends on how you manage it financially. While it’s fine to offer $20 off for first-time buyers, how will that affect your bottom line. Are you making a profit or losing money?
Think about your audience before you announce your discount. You can learn more from data insights if you’ve already surveyed customers. 86% customers would like to be surveyed, if businesses implement their suggestions or make a difference.
Other discount options are based on customer feedback and survey results.
- Shipping Free
- Savings from abandoned cart
- A free gift with every purchase – Offer something affordable but very valuable to set the tone for your new customer relationship
- Chance to win a giveaway – sign up multiple times, but only a limited number of products will be given away
- Refer a friend – This is a great way to get noticed as a trend-setter.
Your customer preferences may change over time due to new experiences, interests, and advice from their networks. So experiment with the type of offers that you share.
To gauge your conversion rates, you can use built-in analytics if you are using HubSpot. You can check to see how often your popups are displayed and how many leads have submitted an email address. If conversions are declining, it is time to change your coupon marketing strategy.
Make a customer reward program
Rewards programs are a great way of encouraging customer loyalty. Customers receive special offers and discounts in return for choosing your products over those of the competition. Your lifetime value (LTV) will increase the longer your customers remain loyal. This will also help you to generate more revenue.
Reward programs appear to work, according to all accounts. According to studies, 84% customers are more loyal to brands that offer a reward program.
Offer special discounts to reward customer loyalty. Customers who reach certain milestones can receive extra perks, such as a free product. Send a thank-you product to customers who reach their one-year anniversary.
To create a rewarding reward program that appeals to your audience, the first step is to determine what they want. Based on your knowledge about them, this is the first step to creating a rewarding reward program. Ask yourself questions such as what products repeat customers purchase most often and what rewards they use most, such as dollar savings or percentage discounts.
Next, segment your customers to create targeted messaging and programs for specific customers. Let’s take, for example, a clothing company that caters to both men and women. You can create a rewards program where each segment can accumulate points, rewards, and other benefits that can be used towards certain purchases.
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